{"id":282,"date":"2024-10-07T12:29:14","date_gmt":"2024-10-07T12:29:14","guid":{"rendered":"https:\/\/lostatseamarketing.co.uk\/?page_id=282"},"modified":"2026-02-06T11:54:31","modified_gmt":"2026-02-06T11:54:31","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/lostatseamarketing.co.uk\/?page_id=282","title":{"rendered":"Story to Strategy Workshop"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;_initial&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/02\/Untitled-design-2026-02-02T172813.824.png&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-1f1bf5fb-a99d-4acc-8d9e-ddac074c158c%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-4c79ba3d-a281-4fb6-9b14-02f9a4c793f2%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-688c464a-d6f2-4296-b592-395352c71c79%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-d119accd-44d7-4f2f-b9d7-599c8463324b%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|-11px|auto|false|false&#8221; custom_padding=&#8221;90px||90px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ONLINE WORKSHOP<\/p>\n<p>[\/et_pb_text][dsm_gradient_text gradient_text=&#8221;Story to strategy workshop&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;40px&#8221; background_color_gradient_stops=&#8221;#79acd8 0%|#000000 100%&#8221; custom_margin=&#8221;||11px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_gradient_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;38px|||||&#8221; custom_padding=&#8221;|102px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\">A practical content workshop for people who want content to make sense (and feel less like admin)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;_initial&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;21px|5px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|500|||||||&#8221; header_2_font_size=&#8221;38px&#8221; custom_margin=&#8221;5px||10px||false|false&#8221; custom_padding=&#8221;|41px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"1475\" data-end=\"1516\"><strong data-start=\"1478\" data-end=\"1516\">What this workshop is really about<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-9px|||||&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_css_free_form=&#8221;ul li::marker {||    color: #008080 !important; \/* Change to your brand colour *\/||    font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"1475\" data-end=\"1516\"><\/h2>\n<p data-start=\"1518\" data-end=\"1641\">Most content doesn\u2019t fail because people are bad at writing.<br data-start=\"1578\" data-end=\"1581\" \/>It fails because no one\u2019s decided what the content is <em data-start=\"1635\" data-end=\"1640\">for<\/em>.<\/p>\n<p data-start=\"1643\" data-end=\"1662\">We\u2019ll work through:<\/p>\n<ul data-start=\"1664\" data-end=\"1901\">\n<li data-start=\"1664\" data-end=\"1705\">\n<p data-start=\"1666\" data-end=\"1705\">why you\u2019re posting in the first place<\/p>\n<\/li>\n<li data-start=\"1706\" data-end=\"1752\">\n<p data-start=\"1708\" data-end=\"1752\">what job your content is meant to be doing<\/p>\n<\/li>\n<li data-start=\"1753\" data-end=\"1811\">\n<p data-start=\"1755\" data-end=\"1811\">how story fits into that without becoming performative<\/p>\n<\/li>\n<li data-start=\"1812\" data-end=\"1901\">\n<p data-start=\"1814\" data-end=\"1901\">and why \u201cI\u2019m thrilled to announce\u2026\u201d should only be used if you are, in fact, thrilled<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1903\" data-end=\"2033\">You don\u2019t need to post every day.<br data-start=\"1936\" data-end=\"1939\" \/>You don\u2019t need to say everything.<\/p>\n<p>You don&#8217;t need to rely on Chat GPT so much that you end up sounding like a sentient filing cabinet.<\/p>\n<p data-start=\"1903\" data-end=\"2033\"><br data-start=\"1972\" data-end=\"1975\" \/>And you definitely don\u2019t need to sound like everyone else.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; 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_builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-3cfc8c0c-5557-4a5d-9dab-24e78d615311&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-3cfc8c0c-5557-4a5d-9dab-24e78d615311%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px|60px|0px|60px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px||30px|false|true&#8221; custom_padding_phone=&#8221;20px|20px||20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;_initial&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|500|||||||&#8221; header_2_font_size=&#8221;29px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Most people don\u2019t need <em data-start=\"670\" data-end=\"676\">more<\/em> content ideas.<br data-start=\"691\" data-end=\"694\" \/>They need fewer ideas, better decisions, and a way of knowing what actually matters.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|60px|60px|60px|false|true&#8221; custom_padding_tablet=&#8221;|30px|30px|30px|false|true&#8221; custom_padding_phone=&#8221;|20px|20px|20px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;_initial&#8221; header_5_font=&#8221;Work Sans|500|||||||&#8221; header_5_font_size=&#8221;20px&#8221; header_5_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_5_font_size_tablet=&#8221;16px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Finding your voice<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"780\" data-end=\"1017\">I genuinely love creating content. I love thinking, writing, shaping ideas, and watching the right stories land. But I\u2019m very aware that not everyone skips into Monday morning excited to write a LinkedIn post. And they shouldn\u2019t have to.<\/p>\n<p data-start=\"780\" data-end=\"1017\">This workshop exists to make content feel <strong data-start=\"1061\" data-end=\"1082\">less like a chore<\/strong> and <strong data-start=\"1087\" data-end=\"1130\">more like a useful part of the business<\/strong>, even if you never grow to love it quite as much as I do.<\/p>\n<p data-start=\"1277\" data-end=\"1468\">\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;_initial&#8221; header_5_font=&#8221;&#8211;et_global_body_font|500|||||||&#8221; header_5_font_size=&#8221;20px&#8221; header_5_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;47px||0px||false|false&#8221; header_5_font_size_tablet=&#8221;16px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>This isn&#8217;t a hype session<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;_initial&#8221; text_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1019\" data-end=\"1188\">\n<p data-start=\"1190\" data-end=\"1275\">This isn\u2019t a hype session.<br data-start=\"1216\" data-end=\"1219\" \/>And it definitely isn\u2019t panic with a Canva subscription.<\/p>\n<p data-start=\"1277\" data-end=\"1468\">It\u2019s a practical, thinking-led workshop designed to help you understand <em data-start=\"1349\" data-end=\"1354\">why<\/em> you\u2019re posting, what role content actually plays, and how to stop saying things just because you feel you should.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; height_tablet=&#8221;40vw&#8221; height_phone=&#8221;40vw&#8221; height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;21px|5px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|500|||||||&#8221; header_2_font_size=&#8221;38px&#8221; custom_margin=&#8221;32px||23px||false|false&#8221; custom_padding=&#8221;|41px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"1475\" data-end=\"1516\"><strong data-start=\"1478\" data-end=\"1516\">Who is it for<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;2.5em&#8221; custom_margin=&#8221;-9px|||||&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_css_free_form=&#8221;ul li::marker {||    color: #008080 !important; \/* Change to your brand colour *\/||    font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>This workshop is designed for people who:<\/strong><\/p>\n<ul>\n<li>Feel the pressure to \u201cbe on LinkedIn\u201d without wanting to build a personal brand for the sake of it<\/li>\n<li>Are running a business and trying to make good decisions with limited time and headspace<\/li>\n<li>Have plenty of experience and opinions, but struggle to turn them into content that feels worth posting<\/li>\n<li>Are tired of second-guessing what to say, or posting things that don\u2019t quite sound like them<\/li>\n<li>Would rather do less content, better, than keep adding to the noise<\/li>\n<\/ul>\n<p>If you care about your work and want your content to reflect that more clearly, you\u2019ll be welcome here.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|500|||||||&#8221; header_2_font_size=&#8221;38px&#8221; custom_margin=&#8221;5px||10px||false|false&#8221; custom_padding=&#8221;|41px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"1475\" data-end=\"1516\">What you\u2019ll leave with<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-9px||4px|||&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_css_free_form=&#8221;ul li::marker {||    color: #008080 !important; \/* Change to your brand colour *\/||    font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By the end of the session, you\u2019ll have:<\/p>\n<p>[\/et_pb_text][dsm_icon_list text_indent=&#8221;9px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;][dsm_icon_list_child text=&#8221;Clarity on what your content pillars should be, and how to define them properly&#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#68bbf2&#8243; icon_font_size=&#8221;33px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;A simple structure you can reuse, so your content stops being one-and-done and starts pulling its weigh&#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#68bbf2&#8243; icon_font_size=&#8221;33px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;A clearer sense of which stories are actually yours to tell (and which ones you can stop forcing)  &#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#68bbf2&#8243; icon_font_size=&#8221;33px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;Confidence in what not to post, which is often the most useful bit&#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#68bbf2&#8243; icon_font_size=&#8221;33px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][dsm_icon_list_child text=&#8221;A way to think about founder voice and company voice without one cancelling the other out&#8221; font_icon=&#8221;&#x5a;||divi||400&#8243; icon_color=&#8221;#68bbf2&#8243; icon_font_size=&#8221;33px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-9px|||||&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_css_free_form=&#8221;ul li::marker {||    color: #008080 !important; \/* Change to your brand colour *\/||    font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Most importantly, content will stop feeling like guesswork.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/01\/Lost-at-s.png&#8221; background_size=&#8221;stretch&#8221; background_enable_mask_style=&#8221;on&#8221; background_mask_style=&#8221;caret&#8221; background_mask_transform=&#8221;flip_vertical|flip_horizontal&#8221; custom_margin=&#8221;||25px|||&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; border_radii=&#8221;off|||0vw|0vw&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_gradient_text gradient_text=&#8221;What we\u2019ll cover &#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;42px&#8221; background_color_gradient_stops=&#8221;#000000 0%|#0daddd 99%&#8221; custom_margin=&#8221;53px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_gradient_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||19px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"1716\" data-end=\"1759\"><\/h2>\n<p data-start=\"1761\" data-end=\"1775\"><span style=\"color: #000000;\">We\u2019ll look at:<\/span><\/p>\n<ul data-start=\"1777\" data-end=\"2153\">\n<li data-start=\"1777\" data-end=\"1857\">\n<p data-start=\"1779\" data-end=\"1857\"><span style=\"color: #000000;\">Why most content feels forgettable (and why that\u2019s not a creativity problem)<\/span><\/p>\n<\/li>\n<li data-start=\"1858\" data-end=\"1914\">\n<p data-start=\"1860\" data-end=\"1914\"><span style=\"color: #000000;\">How stories influence decisions, not just engagement<\/span><\/p>\n<\/li>\n<li data-start=\"1915\" data-end=\"1988\">\n<p data-start=\"1917\" data-end=\"1988\"><span style=\"color: #000000;\">What makes content feel human rather than polished-for-the-sake-of-it<\/span><\/p>\n<\/li>\n<li data-start=\"1989\" data-end=\"2041\">\n<p data-start=\"1991\" data-end=\"2041\"><span style=\"color: #000000;\">How to create consistency without forcing output<\/span><\/p>\n<\/li>\n<li data-start=\"2042\" data-end=\"2153\">\n<p data-start=\"2044\" data-end=\"2153\"><span style=\"color: #000000;\">Where AI can help, where it absolutely doesn\u2019t, and why using it for strategy makes everyone sound the same<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2443\" data-end=\"2574\">\n<p data-start=\"3676\" data-end=\"3745\">\n<p>[\/et_pb_text][dsm_button button_one_text=&#8221;Book a Content Strategy&#8221; button_one_lightbox_close_color=&#8221;#FFFFFF&#8221; button_two_text=&#8221;Explore the workshop&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;14px&#8221; button_one_text_color=&#8221;#000000&#8243; button_one_bg_color=&#8221;#FFFFFF&#8221; button_one_border_radius=&#8221;26px&#8221; button_one_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;14px&#8221; button_two_text_color=&#8221;#FFFFFF&#8221; button_two_bg_color=&#8221;#000000&#8243; button_two_border_radius=&#8221;21px&#8221; box_shadow_style_button_one=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/dsm_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.66)&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][dsm_gradient_text gradient_text=&#8221;How it works&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;42px&#8221; background_color_gradient_stops=&#8221;#000000 0%|#0daddd 99%&#8221; custom_margin=&#8221;53px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_gradient_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||48px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"1716\" data-end=\"1759\"><\/h2>\n<p data-start=\"1761\" data-end=\"1775\">\n<ul data-start=\"2265\" data-end=\"2441\">\n<li data-start=\"2265\" data-end=\"2300\">\n<p data-start=\"2267\" data-end=\"2300\"><span style=\"color: #000000;\">Live 60-minute workshop on Zoom<\/span><\/p>\n<\/li>\n<li data-start=\"2301\" data-end=\"2334\">\n<p data-start=\"2303\" data-end=\"2334\"><span style=\"color: #000000;\">Small group (around 8 people)<\/span><\/p>\n<\/li>\n<li data-start=\"2335\" data-end=\"2367\">\n<p data-start=\"2337\" data-end=\"2367\"><span style=\"color: #000000;\">Interactive, but not awkward<\/span><\/p>\n<\/li>\n<li data-start=\"2368\" data-end=\"2390\">\n<p data-start=\"2370\" data-end=\"2390\"><span style=\"color: #000000;\">Recording included<\/span><\/p>\n<\/li>\n<li data-start=\"2391\" data-end=\"2441\">\n<p data-start=\"2393\" data-end=\"2441\"><span style=\"color: #000000;\">Practical prompts and frameworks you can reuse<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2443\" data-end=\"2574\"><span style=\"color: #000000;\">You\u2019ll be asked to think. <\/span><span style=\"color: #000000;\">You will not be asked to dance, role-play, or announce that you\u2019re \u201cthrilled\u201d unless you are.<\/span><\/p>\n<p data-start=\"3676\" data-end=\"3745\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;21px|5px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;&#8211;et_global_heading_font|500|||||||&#8221; header_2_font_size=&#8221;38px&#8221; custom_margin=&#8221;5px||10px||false|false&#8221; custom_padding=&#8221;|41px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-start=\"409\" data-end=\"435\">Why I run this workshop<\/h2>\n<p data-start=\"437\" data-end=\"555\">[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_line_height=&#8221;1.8em&#8221; custom_margin=&#8221;-9px|||||&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_css_free_form=&#8221;ul li::marker {||    color: #008080 !important; \/* Change to your brand colour *\/||    font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"437\" data-end=\"555\">I spend most of my time working with people who care deeply about what they do and want their content to reflect that.<\/p>\n<p data-start=\"557\" data-end=\"854\">Often, the challenge isn\u2019t a lack of ideas or effort. It\u2019s that the business has grown, thinking has evolved, and the way it shows up hasn\u2019t quite caught up yet. Content starts to feel harder than it should, not because anyone\u2019s failing, but because there\u2019s no clear structure holding it together.<\/p>\n<p data-start=\"856\" data-end=\"902\">This workshop exists to create that structure.<\/p>\n<p data-start=\"904\" data-end=\"1158\">It\u2019s the same thinking I use when building full content strategies, just shaped into a format you can apply yourself. The aim isn\u2019t to overhaul everything you\u2019re doing. It\u2019s to help you see what matters, what doesn\u2019t, and where your stories actually sit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/02\/sue-pic-3.png&#8221; title_text=&#8221;sue pic (3)&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110%&#8221; custom_margin=&#8221;-18px|47px||-30px||&#8221; custom_padding=&#8221;12px|0px||66px||&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1600ms&#8221; animation_delay=&#8221;200ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2024\/10\/non-profit-01-1.jpg&#8221; background_position=&#8221;top_center&#8221; custom_padding=&#8221;26px||31px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#82bfe0&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;5px|0px|5px|0px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|32px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong><\/strong><\/h3>\n<h3><strong>Pricing<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;5px|0px|5px|0px|false|false&#8221; custom_padding=&#8221;5px|10px|10px|33px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\">\u00a3100 per person<\/span><\/p>\n<p><span style=\"color: #000000;\">Includes the live session, recording, and all materials.<\/span><\/p>\n<p><span style=\"color: #000000;\">Up to 8 attendees per session<\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#cbe8fd&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96.3%&#8221; custom_margin=&#8221;5px|0px|5px|0px|false|false&#8221; custom_padding=&#8221;24px|10px|14px|52px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Bookings<\/strong><\/h3>\n<p data-start=\"1520\" data-end=\"1607\">If you want your content to feel clearer, calmer, and more intentional, this is for you.<\/p>\n<p data-start=\"1609\" data-end=\"1665\">[\/et_pb_text][dsm_button button_one_text=&#8221;Book your place on the Story to Strategy workshop&#8221; button_one_lightbox_close_color=&#8221;#FFFFFF&#8221; separator_gap=&#8221;0px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;14px&#8221; button_one_text_color=&#8221;#FFFFFF&#8221; button_one_bg_color=&#8221;#111111&#8243; button_one_border_radius=&#8221;26px&#8221; button_one_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;14px&#8221; button_two_text_color=&#8221;#FFFFFF&#8221; button_two_bg_color=&#8221;#000000&#8243; button_two_border_radius=&#8221;21px&#8221; custom_margin=&#8221;-15px||0px|5px|false|false&#8221; custom_padding=&#8221;0px||45px|42px|false|false&#8221; box_shadow_style_button_one=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ONLINE WORKSHOP<div class=\"et_pb_module dsm_gradient_text dsm_gradient_text_0 \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<h1 class=\"dsm-gradient-text et_pb_module_header\">Story to strategy workshop<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>A practical content workshop for people who want content to make sense (and feel less like admin)What this workshop is really about Most content doesn\u2019t fail because people are bad at writing.It fails because no one\u2019s decided what the content is for. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-282","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=282"}],"version-history":[{"count":20,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/282\/revisions"}],"predecessor-version":[{"id":596,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/282\/revisions\/596"}],"wp:attachment":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}