{"id":346,"date":"2024-10-09T13:42:15","date_gmt":"2024-10-09T13:42:15","guid":{"rendered":"https:\/\/lostatseamarketing.co.uk\/?page_id=346"},"modified":"2026-02-02T14:32:08","modified_gmt":"2026-02-02T14:32:08","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/lostatseamarketing.co.uk\/?page_id=346","title":{"rendered":"Storytelling"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/01\/Blue-Denim-Wavy-Shape-Basic-Gradient-Desktop-Wallpaper.png&#8221; background_size=&#8221;stretch&#8221; custom_padding=&#8221;2px||74px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; custom_margin=&#8221;|auto|-59px|auto||&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][dsm_gradient_text gradient_text=&#8221;Stories that change how people decide&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;40px&#8221; background_color_gradient_stops=&#8221;#79acd8 0%|#000000 100%&#8221; custom_margin=&#8221;17px||11px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_gradient_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;22px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\">Most businesses don\u2019t struggle because they lack information. <\/span><span style=\"color: #000000;\">They struggle because nothing they say sticks. <\/span><\/p>\n<p><span style=\"color: #000000;\">People don\u2019t make decisions based on facts alone. They decide based on meaning. Stories create that meaning. <\/span><span style=\"color: #000000; font-size: 16px;\">They help people recognise themselves in a problem, imagine a better outcome, and trust the business offering it.<\/span><\/p>\n<p><span style=\"color: #000000;\">When stories are used deliberately, they don\u2019t sit on top of marketing. <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>They shape how people understand what you do, why it matters, and whether they believe you. <\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2024\/10\/Untitled-design-2024-10-09T134544.541.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;23px|||||&#8221; custom_padding=&#8221;22px||25px|||&#8221; 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header_5_text_color=&#8221;#111111&#8243; header_5_font_size=&#8221;18px&#8221; header_5_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_6_text_color=&#8221;#111111&#8243; header_6_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\">Good stories don\u2019t decorate a brand. They do practical work. <\/span><\/p>\n<p><span style=\"color: #000000;\">They help people see themselves in a situation. <\/span><\/p>\n<p><span style=\"color: #000000;\">They build trust by reflecting real motivations and doubts. They make outcomes feel tangible rather than theoretical. <\/span><\/p>\n<p><span style=\"color: #000000;\">That\u2019s why they influence decisions long before someone fills in a form or books a call.<\/span><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Person Biography&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#c9e3f2&#8243; custom_margin=&#8221;20px|||||&#8221; custom_padding=&#8221;||45px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;c9cfaba2-2263-4f35-8227-8d16ca8bd1cc&#8221; background_color=&#8221;#FFFFFF&#8221; 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header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left;\"><strong>The problem<\/strong><\/p>\n<p style=\"text-align: left;\">A dental brand was explaining procedures clearly but failing to connect with patients. Their marketing focused on what they offered, not why people came through the door in the first place.<\/p>\n<p style=\"text-align: left;\"><strong>The shift<\/strong><\/p>\n<p style=\"text-align: left;\">I focused on patient motivations rather than services. Some patients came in pain, anxious and desperate for relief. Others wanted confidence for moments that mattered to them. The stories were about fear, relief, confidence, and change. One patient spoke about avoiding smiling in wedding photos because she felt embarrassed about her teeth. After treatment, she described finally recognising herself in those photos. That story did more than any list of treatments ever could.<\/p>\n<p style=\"text-align: left;\"><strong>The result<\/strong><\/p>\n<p style=\"text-align: left;\">Marketing moved away from technical explanations and towards outcomes people cared about.<\/p>\n<p style=\"text-align: left;\">Engagement increased, enquiries became more qualified, and patients arrived already understanding the value of the work.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;11px||76px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; 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_module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; text_font=&#8221;&#8211;et_global_body_font|Poppins_weight|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.64)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.75em&#8221; link_font=&#8221;|Poppins_weight|||||||&#8221; link_text_color=&#8221;#023047&#8243; quote_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; quote_text_color=&#8221;#111111&#8243; header_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;72px&#8221; header_line_height=&#8221;1.15em&#8221; header_2_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_2_text_color=&#8221;#111111&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_3_text_color=&#8221;#111111&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; 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header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"color: #000000;\">When stories are used well, they help you: move away from generic messaging stop competing purely on features or price create content that feels coherent rather than reactive build recognition and trust over time <\/span><\/p>\n<p><span style=\"color: #000000;\">This works best when stories are grounded in reality and used consistently, not occasionally.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"display-flex flex-row justify-space-between\">\n<div class=\"display-flex flex-wrap align-items-center full-height\">\n<div class=\"display-flex \">\n<div class=\"           display-flex full-width\">\n<div class=\"display-flex align-items-center               mr1 hoverable-link-text t-bold\">\n<p><span style=\"color: #000000;\">This approach sits at the heart of how I build content strategies for founders and growing businesses. Sometimes that means helping you articulate stories that already exist. Sometimes it means shaping how those stories are told across channels. Either way, the aim is the same: to make your marketing clearer, more human, and more effective.<\/span><\/p>\n<p><span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Testimonials&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;23px||6px|||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; custom_padding=&#8221;28px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;What Clients Say&#8221; _builder_version=&#8221;4.27.2&#8243; 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text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]Sue is the most wonderful, insightful, knowledgeable marketer and a huge, huge asset to any business whether B2C or B2B. With a wealth of expertise that she is always willing to share, Sue puts the client and customers at the heart of everything that she does. Not to mention that Sue is open, kind and a joy to work with.[\/et_pb_text][et_pb_heading title=&#8221;Rosie Wareham &#8211; Founder&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;a3805066-8711-43c7-9f62-5782da0e9f7a&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;&#8211;et_global_heading_font|Abril Fatface_weight|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#111111&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; title_font_size_tablet=&#8221;15px&#8221; title_font_size_phone=&#8221;14px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf10d;||fa||900&#8243; icon_color=&#8221;#219ebc&#8221; icon_width=&#8221;32px&#8221; module_class=&#8221;ai_ignore_font_icon&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;c2c23269-d09e-4bca-9247-65cd5ecf15a9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22#219ebc%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text quote_border_color=&#8221;#219ebc&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; text_font=&#8221;&#8211;et_global_body_font|Poppins_weight|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.64)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.75em&#8221; link_font=&#8221;|Poppins_weight|||||||&#8221; link_text_color=&#8221;#023047&#8243; quote_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; quote_text_color=&#8221;#111111&#8243; header_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;72px&#8221; header_line_height=&#8221;1.15em&#8221; header_2_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_2_text_color=&#8221;#111111&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_3_text_color=&#8221;#111111&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_4_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_4_text_color=&#8221;#111111&#8243; header_4_font_size=&#8221;24px&#8221; header_4_line_height=&#8221;1.4em&#8221; header_5_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_5_text_color=&#8221;#111111&#8243; header_5_font_size=&#8221;18px&#8221; header_5_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_6_text_color=&#8221;#111111&#8243; header_6_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"display-flex flex-row justify-space-between\">\n<div class=\"display-flex flex-wrap align-items-center full-height\">\n<div class=\"display-flex \">\n<div class=\"           display-flex full-width\">\n<div class=\"display-flex align-items-center               mr1 hoverable-link-text t-bold\">\n<p><span>I have had the pleasure of working with Sue in two companies during the past 15 years. I can confidently say Sue a marketing expert with enhanced strategic thinking and creativity skills. Sue has been instrumental in the success of many campaigns and launches.<\/span><span class=\"white-space-pre\"> <\/span><\/p>\n<p><span>Sue consistently delivers innovative solutions that drive results and exceed expectations.<\/span><span class=\"white-space-pre\"> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Mike Hutter &#8211; Founder &#038; CEO&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;a3805066-8711-43c7-9f62-5782da0e9f7a&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;&#8211;et_global_heading_font|Abril Fatface_weight|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#111111&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; title_font_size_tablet=&#8221;15px&#8221; title_font_size_phone=&#8221;14px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf10d;||fa||900&#8243; icon_color=&#8221;#219ebc&#8221; icon_width=&#8221;32px&#8221; module_class=&#8221;ai_ignore_font_icon&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;c2c23269-d09e-4bca-9247-65cd5ecf15a9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22#219ebc%22:%91%22icon_color%22%93}&#8221;][\/et_pb_icon][et_pb_text quote_border_color=&#8221;#219ebc&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8221; text_font=&#8221;&#8211;et_global_body_font|Poppins_weight|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.64)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.75em&#8221; link_font=&#8221;|Poppins_weight|||||||&#8221; link_text_color=&#8221;#023047&#8243; quote_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; quote_text_color=&#8221;#111111&#8243; header_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_text_color=&#8221;#111111&#8243; header_font_size=&#8221;72px&#8221; header_line_height=&#8221;1.15em&#8221; header_2_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_2_text_color=&#8221;#111111&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_3_text_color=&#8221;#111111&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; header_4_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_4_text_color=&#8221;#111111&#8243; header_4_font_size=&#8221;24px&#8221; header_4_line_height=&#8221;1.4em&#8221; header_5_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_5_text_color=&#8221;#111111&#8243; header_5_font_size=&#8221;18px&#8221; header_5_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Abril Fatface|Abril Fatface_weight|||||||&#8221; header_6_text_color=&#8221;#111111&#8243; header_6_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]Sue is an absolute pleasure to work with. A master of many trades and a constant source of innovative ideas, Sue brings value to every project she works on. Never one to turn down a task, her work was often mistaken for that of a far larger team. If you want someone to run a marketing team, design a PR campaign or get hands-on with photoshop then it&#8217;s worth talking to Sue. I have recommended her to many satisfied clients.<br \/>\n[\/et_pb_text][et_pb_heading title=&#8221;Alex O&#8217;Neill &#8211; Vice President of Customer Success&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;a3805066-8711-43c7-9f62-5782da0e9f7a&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;&#8211;et_global_heading_font|Abril Fatface_weight|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#111111&#8243; title_font_size=&#8221;18px&#8221; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; title_font_size_tablet=&#8221;15px&#8221; title_font_size_phone=&#8221;14px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_gradient_text dsm_gradient_text_0 \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<h1 class=\"dsm-gradient-text et_pb_module_header\">Stories that change how people decide<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Most businesses don\u2019t struggle because they lack information. They struggle because nothing they say sticks. People don\u2019t make decisions based on facts alone. They decide based on meaning. Stories create that meaning. They help people recognise themselves in a problem, imagine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-346","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=346"}],"version-history":[{"count":16,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/346\/revisions"}],"predecessor-version":[{"id":498,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/346\/revisions\/498"}],"wp:attachment":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}