{"id":570,"date":"2026-02-06T14:36:20","date_gmt":"2026-02-06T14:36:20","guid":{"rendered":"https:\/\/lostatseamarketing.co.uk\/?page_id=570"},"modified":"2026-02-06T15:57:17","modified_gmt":"2026-02-06T15:57:17","slug":"auto-draft","status":"publish","type":"page","link":"https:\/\/lostatseamarketing.co.uk\/?page_id=570","title":{"rendered":"Content Strategy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/02\/Untitled-design-2026-02-04T134001.126.png” custom_padding=”||171px|||” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature – Image Left” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”90px|0px|100px|0px||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.5″ custom_margin=”7px|auto||auto||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”lets work together” button_url=”#” button_text=”BOOK YOUR Content strategy” _builder_version=”4.27.5″ header_font=”–et_global_body_font|700||on|||||” header_text_color=”#82bfe0″ header_font_size=”14px” header_letter_spacing=”2px” header_line_height=”2em” body_font=”–et_global_body_font|700||on|||||” body_text_color=”#000000″ body_font_size=”38px” body_line_height=”1.4em” background_color=”#ffffff” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#0c0505″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”–et_global_body_font|600||on|||||” button_use_icon=”off” custom_margin=”-478px|||||” custom_padding=”10%||10%|” animation_style=”flip” animation_direction=”left” animation_starting_opacity=”100%” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)” button_border_radius_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”1px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

<\/h2>\n

Content strategy<\/span><\/h1>\n

[\/et_pb_cta][et_pb_image src=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2024\/10\/Untitled-design-2024-10-09T134544.541.png” title_text=”Untitled design – 2024-10-09T134544.541″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.5″ custom_margin=”30px|50px||||” custom_padding=”|0px||||” animation_style=”fade” box_shadow_style=”preset4″ box_shadow_horizontal=”-80px” box_shadow_vertical=”50px” box_shadow_color=”rgba(12,12,12,0.03)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”5%|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ text_font=”||||||||” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”–et_global_heading_font|700||on|||||” header_3_text_color=”#82bfe0″ header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” custom_margin=”-99px||39px|||” global_colors_info=”{}”]<\/p>\n

Content that connects<\/h3>\n

Clear thinking, what you say and why it matters<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font=”–et_global_body_font||||||||” text_line_height=”2em” max_width=”600px” custom_margin=”-25px|-50px||||” custom_padding=”|0px||||” global_colors_info=”{}”]<\/p>\n

We look at what you\u2019re trying to achieve, how people currently understand your work, and where content can genuinely support that. From there, we build a structure you can use to make better decisions about what you create, what you repeat, and what you leave alone.<\/p>\n

The goal isn\u2019t more content.
It\u2019s content that earns its place.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” specialty=”on” background_color_1=”#FFFFFF” bg_img_2=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/01\/consulting-10.jpg” admin_label=”Features” _builder_version=”4.27.5″ _module_preset=”default” background_color=”gcid-3cfc8c0c-5557-4a5d-9dab-24e78d615311″ saved_tabs=”all” collapsed=”on” global_colors_info=”{%22gcid-3cfc8c0c-5557-4a5d-9dab-24e78d615311%22:%91%22background_color%22%93}”][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner custom_padding_last_edited=”on|tablet” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”60px|60px|0px|60px|false|true” custom_padding_tablet=”30px|30px||30px|false|true” custom_padding_phone=”20px|20px||20px|false|true” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”_initial” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

How it works<\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”|60px|60px|60px|false|true” custom_padding_tablet=”|30px|30px|30px|false|true” custom_padding_phone=”|20px|20px|20px|false|true” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”_initial” header_5_font=”–et_global_body_font|500|||||||” header_5_font_size=”18px” header_5_line_height=”1.6em” custom_margin=”45px||0px||false|false” custom_padding=”||20px|||” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

This is a strategic piece of work focused on clarity and structure.<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”_initial” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

We look at:<\/strong><\/p>\n

    \n
  • \n

    What your business needs content to do<\/p>\n<\/li>\n

  • \n

    What stories, themes and messages belong to you<\/p>\n<\/li>\n

  • \n

    How ideas show up consistently without becoming repetitive<\/p>\n<\/li>\n

  • \n

    Where content should support sales, credibility, or visibility<\/p>\n<\/li>\n

  • \n

    How to use the same thinking across multiple channels without duplicating effort<\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”2_3″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”_initial” header_5_font=”–et_global_heading_font|500|||||||” header_5_font_size=”20px” header_5_line_height=”1.6em” custom_margin=”-14px||-5px||false|false” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

    Deliverables<\/strong><\/span><\/h5>\n

    [\/et_pb_text][dsm_icon_list _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”|-19px||||” global_colors_info=”{}”][dsm_icon_list_child text=”Clear content pillars rooted in your business and\/or you as a founder” font_icon=”l||divi||400″ icon_color=”#82bfe0″ icon_padding=”3px” icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=” A three-month content direction you can realistically implement ” font_icon=”l||divi||400″ icon_color=”#82bfe0″ icon_padding=”3px” icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=” Guidance on repurposing content effectively across the channels matter most to you ” font_icon=”l||divi||400″ icon_color=”#82bfe0″ icon_padding=”3px” icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=” A three-month content direction you can realistically implement ” font_icon=”l||divi||400″ icon_color=”#82bfe0″ icon_padding=”3px” icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=” A framework you can come back to when things change” font_icon=”l||divi||400″ icon_color=”#82bfe0″ icon_padding=”3px” icon_font_size=”30px” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][et_pb_text _builder_version=”4.27.5″ _module_preset=”_initial” text_line_height=”1.8em” global_colors_info=”{}”]This isn\u2019t about filling a calendar. It\u2019s about making content work harder, for longer.<\/p>\n

    [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.22.0″ _module_preset=”default” height_tablet=”40vw” height_phone=”40vw” height_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||30px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”21px|5px|||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”–et_global_heading_font|500|||||||” header_2_font_size=”38px” custom_margin=”5px||10px||false|false” custom_padding=”|41px||||” global_colors_info=”{}”]<\/p>\n

    The role of storytelling<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” custom_margin=”-9px|||||” custom_padding=”20px||20px||false|false” custom_css_free_form=”ul li::marker {|| color: #008080 !important; \/* Change to your brand colour *\/|| font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||” global_colors_info=”{}”]<\/p>\n

    When I talk about storytelling, I\u2019m not talking about performance or oversharing.<\/p>\n

    I\u2019m talking about helping people understand:<\/p>\n

    how you think<\/p>\n

    how you make decisions<\/p>\n

    why your work looks the way it does<\/p>\n

    That context is often what\u2019s missing.<\/p>\n

    We identify the stories that already exist in your business and show you how to use them deliberately, rather than accidentally. The result is content that feels human, credible, and specific, without trying to sound impressive.<\/p>\n

    \n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/02\/Untitled-design-2026-02-03T181104.190.png” title_text=”Untitled design – 2026-02-03T181104.190″ _builder_version=”4.27.5″ _module_preset=”default” width=”110%” custom_margin=”-18px|47px||-30px||” custom_padding=”92px|0px||0px||” animation_style=”fade” animation_duration=”1600ms” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_image=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/02\/Untitled-design-2026-02-04T134001.126.png” background_enable_mask_style=”on” background_mask_style=”corner-blob” background_mask_transform=”flip_vertical” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”|443px||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Ghostwriting and Implementation<\/h1>\n

     <\/p>\n

    Some clients take the strategy and run with it themselves.<\/p>\n

    Others choose to add support, such as ghostwritten founder content<\/p>\n

    Ghostwriting, when it\u2019s done properly, isn\u2019t about replacing your voice. It\u2019s about translating how you already speak and think into content that holds up when you\u2019re busy.<\/p>\n

    The results<\/em><\/p>\n

    I\u2019ve worked ghostwriting for founders whose content led to press features, speaking opportunities, and inbound work\u00a0 often without increasing how much they post.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”18px||30px|||” hover_enabled=”0″ global_colors_info=”{}” title_text=”Blue Denim Wavy Shape Basic Gradient Desktop Wallpaper” background_image=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/01\/Blue-Denim-Wavy-Shape-Basic-Gradient-Desktop-Wallpaper.png” sticky_enabled=”0″ background_size=”stretch”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”21px|5px|||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lostatseamarketing.co.uk\/wp-content\/uploads\/2026\/02\/Untitled-design-2025-03-12T104816.434.png” title_text=”Untitled-design-2025-03-12T104816.434″ _builder_version=”4.27.5″ _module_preset=”default” width=”110%” custom_margin=”50px|47px||4px||” custom_padding=”17px|95px||0px||” animation_style=”fade” animation_duration=”1600ms” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”–et_global_heading_font|500|||||||” header_2_font_size=”38px” custom_margin=”62px||10px||false|false” custom_padding=”|41px||||” global_colors_info=”{}”]<\/p>\n

    Founder voice, company voice, and why both matter<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_text_color=”#000000″ text_line_height=”1.8em” custom_margin=”-9px|||||” custom_padding=”20px||20px||false|false” custom_css_free_form=”ul li::marker {|| color: #008080 !important; \/* Change to your brand colour *\/|| font-size: 1.2em; \/* Adjust bullet size slightly if needed *\/||}||” global_colors_info=”{}”]<\/p>\n

    If your business has a visible founder, we\u2019ll also look at how founder content and company content work together.<\/p>\n

    Not everything needs to come from the same place.
    Not everything needs the same tone.<\/p>\n

    We\u2019ll define where each voice adds value, and how to use both without blurring the message or diluting either.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Content strategy Content that connects Clear thinking, what you say and why it mattersWe look at what you\u2019re trying to achieve, how people currently understand your work, and where content can genuinely support that. From there, we build a structure you can use to make better decisions about what you create, what you repeat, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-570","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=570"}],"version-history":[{"count":15,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/570\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/570\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/lostatseamarketing.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}