Story to Strategy
Helping founders and leadership teams articulate what really matters and turn it into joined-up marketing.
Clear thinking.
Strong stories.
Marketing that actually joins up.
Marketing Clarity for leaders
Story to strategy – Helping founders and leadership teams articulate what really matters and turn it into joined-up marketing
Most founders don’t struggle because they lack ideas. They struggle because everything lives in their head. The story. The nuance. The reason the business exists in the first place. Somewhere between social posts, sales decks, websites and “we should really say something about this”, the clarity gets lost.
Marketing becomes busy instead of meaningful. Visible, but not quite right.
That’s where I come in
You don’t need more content, you need clearer thinking
Your story exists, but it hasn’t been shaped into strategy yet
Marketing feels fragmented rather than intentional
You want to ensure alignment and confidence before action
Marketing Clarity for leaders
Story to strategy – Helping founders and leadership teams articulate what really matters and turn it into joined-up marketing
Clear thinking. Strong stories. Marketing that actually joins up. Most founders don’t struggle because they lack ideas. They struggle because everything lives in their head. The story. The nuance. The reason the business exists in the first place. Somewhere between social posts, sales decks, websites and “we should really say something about this”, the clarity gets lost.
Marketing becomes busy instead of meaningful. Visible, but not quite right.
That’s where I come in
You don’t need more content, you need clearer thinking
Your story exists, but it hasn’t been shaped into strategy yet
Marketing feels fragmented rather than intentional
You want to ensure alignment and confidence before action
My approach: start with story, end with strategy
I don’t start with channels or content calendars. I start with conversations. I draw stories out of founders and leadership teams.
The real ones. The half-formed thoughts. The things you say out loud, then stop and say, “I’m not sure about that’. That’s usually the most relevant bit.
From there, I shape those stories into:
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Clear positioning
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Confident messaging
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Joined-up marketing that actually makes sense across channels
Story isn’t decoration. It’s the route to clarity.
How I can help
Story lead content strategy
I help you define what you need to say, why it matters, and how it fits together.
This becomes the foundation for everything else. Content, messaging, priorities, and direction.
Ideal if you feel busy but unclear.
Founder Ghostwriting
I ghostwrite LinkedIn and long-form content for founders who want to show up thoughtfully.
Your voice stays yours. I just help you say it more clearly and consistently.
Confidential, collaborative, and grounded in strategy.
Fractional marketing support
For teams who need senior marketing thinking without a full-time hire.
I join the dots, set direction, and help keep things moving.
Calm, practical, and outcome-focused.
Story to strategy workshop
Helping founders and leadership teams turn lived experience into clear, credible marketing.
The workshop shows how story becomes strategy and how that clarity carries through content, messaging, and decision-making.
Book a FREE Discovery session
Who I work with
I work with founders, CEOs, and leadership teams who:
Have something meaningful to say
Care about how they show up
Want marketing that reflects who they actually are
Value clarity and quality in communications
If you’re looking for noise, hacks, or overnight growth promises, I’m probably not the right fit.
If you want joined-up thinking, thoughtful storytelling, and marketing that feels grounded, we should talk.
Story-led marketing clarity for founders and leadership teams