About
I start with the story beneath the strategy
Every business starts somewhere. And that beginning matters more than most people realise.
When I work with founders, I don’t start with what they want to post or where they want to show up. I start with how they got here.
Why they started.
What problem they were trying to solve at the time.
What they’ve learned along the way.
What’s changed or been a challenge.
What they care about more than they used to.
Those stories shape how a business thinks, makes decisions, and shows up in the world. When marketing ignores them, it starts to feel hollow or disconnected from the reality of the work.
My job is to surface those stories and use them properly.
Stories don't sit alongside strategy - they inform it.
When stories are woven into strategy, content stops feeling like performance. It starts to feel grounded, confident, and joined up, because it’s coming from something real. This becomes the foundation for your content strategy. It’s how we decide what matters, what doesn’t, and how you show up consistently without forcing it.
That’s the clarity I bring.
This isn’t about louder marketing. It’s about clearer thinking.
Looking at the business as a whole
Founder
How you think. What shaped your decisions. What you won’t compromise on.
Business
What problem you actually solve. Why it matters now. Who is part of the journey?
Strategy
What needs to be understood. What doesn’t matter. How you show up without forcing it.
Experience that supports the work
I’m a senior marketing expert with experience across education, healthcare, consultancy, and professional services. I’ve worked in-house, alongside founders, and as fractional support for growing teams.
That breadth means I understand how strategy has to work in real conditions. Limited time. Competing priorities. Evolving businesses. I focus on clarity that’s usable, not theoretical.
Zsoka Ralik - Learndirect
Siobhan Hudson - Hudson Aesthetics
Sue is professional and conscientious, with lots of well thought out great ideas. She’s a pleasure to work with and delivers effortlessly ever time.
Lauren Maybank - Essex Life
How we work together
Sometimes this work takes the form of a defined content strategy.
Sometimes it’s ongoing support, shaping thinking, messaging, and direction over time.
Either way, the work starts by understanding the story you’re already telling, even if it hasn’t been articulated yet.
Because how you started shaped who you are.
And when that’s reflected properly, your content stops feeling like effort and starts doing its job.