ONLINE WORKSHOP

Story to strategy workshop

A practical content workshop for people who want content to make sense (and feel less like admin)

What this workshop is really about

Most content doesn’t fail because people are bad at writing.
It fails because no one’s decided what the content is for.

We’ll work through:

why you’re posting in the first place
what job your content is meant to be doing
how story fits into that without becoming performative
and why “I’m thrilled to announce…” should only be used if you are, in fact, thrilled

You don’t need to post every day.
You don’t need to say everything.

You don’t need to rely on Chat GPT so much that you end up sounding like a sentient filing cabinet.

And you definitely don’t need to sound like everyone else.

Most people don’t need more content ideas.
They need fewer ideas, better decisions, and a way of knowing what actually matters.

Finding your voice

I genuinely love creating content. I love thinking, writing, shaping ideas, and watching the right stories land. But I’m very aware that not everyone skips into Monday morning excited to write a LinkedIn post. And they shouldn’t have to.

This workshop exists to make content feel less like a chore and more like a useful part of the business, even if you never grow to love it quite as much as I do.

This isn’t a hype session

This isn’t a hype session.
And it definitely isn’t panic with a Canva subscription.

It’s a practical, thinking-led workshop designed to help you understand why you’re posting, what role content actually plays, and how to stop saying things just because you feel you should.

Why I run the workshop

I spend most of my time working with people who care deeply about what they do and want their content to reflect that.

Often, the challenge isn’t a lack of ideas or effort. It’s that the business has grown, thinking has evolved, and the way it shows up hasn’t quite caught up yet. Content starts to feel harder than it should, not because anyone’s failing, but because there’s no clear structure holding it together.

This workshop exists to create that structure.

It’s the same thinking I use when building full content strategies, just shaped into a format you can apply yourself. The aim isn’t to overhaul everything you’re doing. It’s to help you see what matters, what doesn’t, and where your stories actually sit.

I do genuinely enjoy this work.
Not because content has to be fun all the time, but because when the thinking is clear, it stops feeling like a constant drain on energy.

Who is it for

This workshop is designed for people who:

Feel the pressure to “be on LinkedIn” without wanting to build a personal brand for the sake of it
Are running a business and trying to make good decisions with limited time and headspace
Have plenty of experience and opinions, but struggle to turn them into content that feels worth posting
Are tired of second-guessing what to say, or posting things that don’t quite sound like them
Would rather do less content, better, than keep adding to the noise

If you care about your work and want your content to reflect that more clearly, you’ll be welcome here.

What you’ll leave with

By the end of the session, you’ll have:

ZClarity on what your content pillars should be, and how to define them properly
ZA simple structure you can reuse, so your content stops being one-and-done and starts pulling its weigh
ZA clearer sense of which stories are actually yours to tell (and which ones you can stop forcing)
ZConfidence in what not to post, which is often the most useful bit
ZA way to think about founder voice and company voice without one cancelling the other out

Most importantly, content will stop feeling like guesswork.