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Content strategy
Content that connects
Clear thinking, what you say and why it matters
We look at what you’re trying to achieve, how people currently understand your work, and where content can genuinely support that. From there, we build a structure you can use to make better decisions about what you create, what you repeat, and what you leave alone.
The goal isn’t more content.
It’s content that earns its place.
How it works
This is a strategic piece of work focused on clarity and structure.
We look at:
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What your business needs content to do
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What stories, themes and messages belong to you
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How ideas show up consistently without becoming repetitive
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Where content should support sales, credibility, or visibility
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How to use the same thinking across multiple channels without duplicating effort
Deliverables
- lClear content pillars rooted in your business and/or you as a founder
- l A three-month content direction you can realistically implement
- l Guidance on repurposing content effectively across the channels matter most to you
- l A three-month content direction you can realistically implement
- l A framework you can come back to when things change
The role of storytelling
When I talk about storytelling, I’m not talking about performance or oversharing.
I’m talking about helping people understand:
how you think
how you make decisions
why your work looks the way it does
That context is often what’s missing.
We identify the stories that already exist in your business and show you how to use them deliberately, rather than accidentally. The result is content that feels human, credible, and specific, without trying to sound impressive.
Ghostwriting and Implementation
Some clients take the strategy and run with it themselves.
Others choose to add support, such as ghostwritten founder content
Ghostwriting, when it’s done properly, isn’t about replacing your voice. It’s about translating how you already speak and think into content that holds up when you’re busy.
The results
I’ve worked ghostwriting for founders whose content led to press features, speaking opportunities, and inbound work often without increasing how much they post.
Founder voice, company voice, and why both matter
If your business has a visible founder, we’ll also look at how founder content and company content work together.
Not everything needs to come from the same place.
Not everything needs the same tone.
We’ll define where each voice adds value, and how to use both without blurring the message or diluting either.